As anticipation for the opening of "The Hunger Games" reaches a fever pitch, a central element is absent from every trailer, television ad and online video: the games themselves.
Saturday 17 March 2012
'Hunger Games' ads coyly don't show the Hunger Games
In an unusual and risky strategy, Lionsgate's $45-million marketing campaign for 'The Hunger Games' shows none of the titular combat.
As anticipation for the opening of "The Hunger Games" reaches a fever pitch, a central element is absent from every trailer, television ad and online video: the games themselves. 
As anticipation for the opening of "The Hunger Games" reaches a fever pitch, a central element is absent from every trailer, television ad and online video: the games themselves.
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