We've reported on many case studies over the last couple years about how social media has the power to drive people to TV. Twitter repeatedly says it's "driving people to linear television" with real-time conversations, citing a study that showed increasing positive correlation nearing airtime. Facebook explains it's "pretty confident" the platform drives viewership...
Source: http://www.lostremote.com/2012/09/19/social-tv-buzz-moves-ratings-needle/
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