Laid-back liquors? ? but Carmon traces liquor's "anything goes" movement to Pinnacle Whipped, the wildly popular whipped-cream flavored vodka that came out a couple of years ago. Bill Newlands, president of Beam Inc., which bought Pinnacle Vodka earlier this year, sees the intensely flavored Whipped as playing into a trend of consumers "whether it's an alcohol beverage or anything else, looking for more flavor reward." Research indicated customers, particularly women, wanted a cognac with less alcohol but more flavor, and Gold answers on both counts coming in at 36 proof, or 18 percent alcohol by volume, well below the 40 percent (80 proof) of traditional cognac. [...] TUNE, a new product from ABSOLUT, goes in a different direction, blending grain-based vodka with a sparkling white wine, New Zealand sauvignon blanc to be precise. Croft Pink is made from traditional port grapes but with light contact between the wine and the grape skins, resulting in a light ruby color. Lain Bradford, a South Carolina wine and spirits writer who blogs at winetalk.org, has noticed the blurring of the lines between wines and spirits, especially in restaurants, for instance margaritas made with fruit wine that's been flavored to taste like tequila.
Source: http://www.chron.com/living/article/Wine-gets-in-the-spirit-with-new-liquor-blends-3956465.php
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