Google Inc.'s online advertising growth decelerated in the third quarter, renewing concerns about whether the Internet search leader might be getting hurt as more people surf the Web on smartphones and tablet computers instead of desktop and laptop machines. The shift is posing short-term problems because the smaller screens on mobile devices so far has translated into lower ad prices and fewer opportunities to show commercial messages than on traditional personal computers. The challenge prompted an analyst to ask Google CEO Larry Page to address the topic Thursday during a conference call to discuss the company's third-quarter results. I think this will create a huge new universe of opportunities for advertisers where they can focus on platform and focusing on platform-specific queries won't make as much sense because advertisers will be dynamically adapting across a whole bunch of different devices to reach the right audiences at the right time.
Source: http://www.chron.com/business/technology/article/On-the-Call-Google-CEO-Larry-Page-3962055.php
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