The Weather Channel is no stranger to social TV. Early on the weather-focused TV network inked an unprecedented partnership with Twitter to curate relevant tweets. They also have one of the most popular apps on the App Store and recently revamped their website to bring social even more center stage. As their digital footprint has grown, their original television content has as well. Tonight at 9pm Eastern the network is premiering “Coast Guard Florida,” a follow up to the successful “Coast Guard Alaska”. Florida will “will follow the men and women of the 7th Coast Guard District who are charged with keeping America’s ports secure and waterways safe, stemming the flow of illegal narcotics, securing the southeast border, protecting the environment, enforcing maritime laws and treaties and saving those in peril on the sea.” We spoke with�Renee Willet, senior manager of social media marketing for The Weather Channel Companies about their social TV strategy for the big premiere. continued…
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