Inside look at how social is being used for Wimbledon

Wimbledon has been underway for a week and the major Tennis tournament has been a platform for some very exciting social activations. ESPN has rights to the tournament for the first time, and it has a robust strategy to use their social footprint throughout the event. We spoke to Emeka Ofodile, ESPN's Director of Marketing overseeing Wimbledon about their strategy.

Source: http://www.lostremote.com/2012/07/02/inside-look-at-how-social-is-being-used-for-wimbledon/

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