For those who may have doubted that incredible photo of teens in front of TV we shared a few weeks ago, there's new research that illustrates the fast-paced, media-shifting minds of younger consumers. A study commissioned by Time Warner found that "digital natives" -- people in their 20s -- switched media venues 27 times a non-working hour (for example, switching from TV to phone while sitting on the couch.) That's 13 times during a 30-minute TV show. Source: http://feedproxy.google.com/~r/LostRemote/~3/3vGNykVCfrM/
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