An inside look at how Starlight Runner develops social TV storytelling

The Teenage Mutant Ninja Turtles are back and are taking over multiple platforms as Nickelodeon grows the brand for a new generation of kids (and pizza lovers). To help the Turtles take over multiple screens, Nick tapped Starlight Runner Entertainment�a social TV company that was tasked with taking all of the brands assets and painting them in the right way on different platforms. We interviewed CEO Jeff Gomez about their role in the Turtles growth. continued…

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Source: http://feedproxy.google.com/~r/LostRemote/~3/cAxtKXSCgLo/an-inside-look-at-how-starlight-runner-develops-social-tv-storytelling_b35736

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