AMC Entertainment wants to thank you for patronizing its movie theaters. But not too much.
Source: http://feeds.latimes.com/~r/latimes/business/~3/4MCYjBn_8-A/la-fi-lazarus-20121102,0,1097805.column
Thursday, 1 November 2012
AMC leaves moviegoers in the dark on rewards program change
AMC, now owned by a Chinese conglomerate, has quietly altered its loyalty plan so that customers get much-less-generous credits for free tickets or food.
AMC Entertainment wants to thank you for patronizing its movie theaters. But not too much.
AMC Entertainment wants to thank you for patronizing its movie theaters. But not too much.
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