OK Go?s elaborately choreographed web video experiments have led to millions of views, a Grammy Award, a Webby Award, hundreds of bookings, and traditional media success. But before there was the Rube Goldberg-esque This Too Shall Pass, the Chevy-sponsored Needing/Getting, and the Richard Simmons-approved Here it Goes Again, there was A Million Ways, a performance-driven music video that was choreographed by the lead singer?s sister and shot in the band?s back yard. And while A Million Ways? didn?t break the band ? or the bank ? it did set the tone for their future visual style. What can we learn from this modestly successful clip that scored over 9 million downloads, an appearance on MADtv, and preceded the video that put an unknown Chicago, Illinois alternative rock band on the mainstream map? A few things: Have a simple concept. If it takes multiple locations, an army of background extras, and more bling than a Beyonce tour to execute your grand opus, you need to go back to the drawing board and simplify your concept, for two reasons. First, plot lines and characters should be compelling, but not complicated. If a viewer checked in to your music video at the halfway mark, he or she shouldn't need to consult Watson or a Dr. Watson or a Siri to figure out what's going on. Second, a simple video is a video that can be covered and remixed over-and-over again by others, thereby increasing it?s virality
Source: http://feedproxy.google.com/~r/TubefilterNews/~3/mlyo-Cd40ZI/
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